BP Powered by people

BP was looking to increase the number of hires within the business from underrepresented backgrounds with a key focus on those of Black heritage. They found that there was a disconnect between their brand and those from these groups. Our goal was to help ignite a connection between the two. BP was also making progress in the DEI space and wanted to highlight this via a social campaign.

We collected user-generated content (UGC) and created quote cards and audiograms; we created interactive Instagram stories that allowed BP to convey what they were doing in the DEI space and created a visual identity that was true to BP, but felt fresh and aligned with our audiences’ tastebuds.