Sanofi

As an official sponsor of Paris 2024, Sanofi took the Olympic torch as inspiration to talk about the ignition of potential. As the employee brand support team, we took this motif to highlight the igniters behind 5 Sanofians across the globe. Using their newly developed Employee Proposition Values (EVP) as a north star. We told stories of employees who ignite potential and pursue excellence every day with a career at Sanofi.

A wonderful part of this journey was meeting with and interviewing Paul, Denise, and Cordula. Listening to their stories and learning about what motivates them within their roles, we saw inspiration take form in the shape of family, managers, and sports coaches. We then crafted a nuanced story allowing us to ladder to Sanofi’s EVP in a way that didn’t detract from the authenticity of the videos.