Pret

It’s ‘Good to grow’

It’s fresh and it’s organic. Pret’s Employee Value proposition (EVP) is hot off the press. A first for the business— the challenge at hand was to identify what makes Pret, Pret, and distill it to speak to employees and prospective candidates taking into consideration global nuances.

Sophisticated, yet joyful. I co-led the creative for the new brand guidelines that sat alongside the EVP. This called for a new look for photography and a custom application of typography to represent the growth available with a Pret career. The direct flash photography is not only cool right now—it freezes that joyful moment in time, showcasing the buzz, the pace, passion and pride of all things Pret.

Not yet fully launched, here’s a snapshot of what’s to come!