Tutti Bambini

Bigger Bambini

As Tutti Bambini grew, they enlisted two new creatives to transform their photography and video from clean and safe, to aspirational, yet familiar. We set up the photography studio from scratch, implementing a processes to integrate with the rest of the business, as well as putting the photographic output under a microscope to take Tutti from a brand you think you’ve heard of, to a household family favourite.

Through extensive research, we overhauled the art direction, taking inspiration from editorial photography to set up roomsets that felt like home, whilst acknowledging the studio environment and the need to quick turn-arounds with back-to-back shoots and a skeleton team. I was responsible for the art direction, casting, styling, budget, taking and editing of images during an upcoming product launch.

The result is a creative that speaks to the next generation of parents. And a real shift for the brand, aiming for equity in a saturated and neutral market.